Amanda Brumley, show producer for The Run For A Million, said invitations will be sent to selected cow horse riders in the coming weeks. She said invitees for the inaugural cow horse invitational – which will be sponsored by DT Horses @dthorses.com – will include ten Open riders with the top three-year average in earnings. A number of wild card riders outside that earnings bracket will be invited as well. The field, which has not yet been made public, will likely be limited to no more than 15 riders.

The goal of branching out into disciplines beyond reining is to promote the Western lifestyle as showcased on the hit Paramount Network television series, Yellowstone and the reining-focused reality series The Last Cowboy. Both shows were created by actor Taylor Sheridan, successful Hollywood actor, director, producer and Academy Award Nominee. Sheridan grew up on a ranch in a small West Texas town outside of Waco. He admits that along his busy life journey he needed horses to bring balance to his life and when — in 2011 — he discovered reining, he was fascinated by “the bond and trust between the horse and rider, how simple and hidden the cues were, and yet how complicated it was.” Once he ‘got the bug,’ he said, it never left him, leading him to write and produce Paramount Network’s hit TV series Yellowstone with Kevin Costner and the reality TV series The Last Cowboy which led to the historic event: The Run For A Million. Thanks to Sheridan’s vision, the western industry was promoted through mainstream television and, for the first time in the history of reining, a purse worth one million dollars was offered in a reining competition.

Given the focus on the Western lifestyle, Brumley said officials would like to add other related equines events such as team roping and cutting to The Run For A Million in the future.

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