Lausanne, New Leg of the Longines Masters Series!

March 19, 2019

EEM and Longines are proud to present the new leg of the Longines Masters Series.  After Paris, Hong Kong and New York, the Series will settle on the pristine shores of Lake Leman, in Lausanne.

The new Longines Masters of Lausanne will be held from June 20 to 23, 2019 and will celebrate the beauty of the sport as the best show jumping riders and horses in the world will compete in Lausanne, home of no less than 50 sports related organisms, including the Fédération équestre internationale (FEI).
The unique Longines Masters’ signature concept combining top of sport and lifestyle goes outdoor for the first time and will showcase four days of competition including the iconic Longines Speed Challenge, the Masters Power and the Longines Grand Prix. With prestigious partner brands, celebrity guests, unique shopping experiences, fine dining and family activities, the Longines Masters of Lausanne is set to become a unique rendezvous on the sporting and social calendar.
Each Longines Masters events is broadcast in close to 100 countries and reach up to 260 million households, and benefits from extensive digital coverage reaching a unique global audience and new fans from around the world.
Press contacts:
 Agence R&B Presse
Pascal Renauldon & Solenn Rispail
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+33 (0)3 44 620 621

Christophe Ameeuw, CEO of EEM and Founder of the Longines Masters Series and Matthieu Baumgartner, Marketing Vice President of Longines, are proud to announce the creation of the Longines Masters of Lausanne

With a passion for equestrian sports, Christophe Ameeuw–Founder and CEO of EEM and of the Longines Masters Series–created the Ecuries d’Ecaussinnes in 1997. Based in Belgium, the stables today enjoy an international reputation for trading competition horses, for high-end breeding, and for an academy that provides access to the best in equestrian training. The organization, as well as the reinvention of show jumping competitions, is the challenge that Christophe Ameeuw and his team have set for themselves. The company has developed by creating the «Masters» concept, which brings together under one roof the best of show jumping, entertainment and lifestyle experience.
After the successes of the Audi Masters in Brussels and the Gucci Paris Masters, EEM has added to its prestigious profile of events a new iconic competition, one of the most prestigious equestrian events in the world, the Longines Masters Series on three continents in Paris, Hong Kong and New York. Inspired by the legendary tournaments of the tennis Grand Slam, EEM has created the “Grand Slam of Indoor Show Jumping”, recognized by the FEI, which is the ultimate intercontinental challenge, offered to the world’s elite in show jumping with two levels of prizes: The Super Grand Slam, a bonus of 2.25 million Euros for winning three consecutive indoor Longines Grand Prix in the same season, and the Grand Slam, a bonus of 1 million Euros for three successive victories in the Longines Grand Prix from one season to the next.
In 2017, EEM created a new team competition, the Riders Masters Cup. Presented in collaboration with the EEF (European Equestrian Federation) and taking place alternately in Europe and the United States, this battle will oppose the two world powers of show jumping: Europe and the United States. On the Asian continent, meanwhile, there is the Asia Horse Week, a real meeting point for the international equestrian community in Asia, which was created during the Longines Masters in Hong Kong, thus demonstrating EEM’s desire to develop the international sector in the Asia-Pacific region. In 2019, the Longines Masters are enriched by a new prestigious stage: after Paris, Hong Kong and New York, Lausanne becomes the fourth leg of this intercontinental series.
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Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.  
The renowned Swiss watchmaker Longines is proud to be the Title Partner of the Longines Masters Series in Paris, Hong Kong, New York and Lausanne. Longines also lends its name to two highly anticipated competitions at the Longines Masters, the Longines Speed Challenge and the Longines Grand Prix.
The winged is also the Founding Partner of the Riders Masters Cup, a new innovative show jumping competition between the two major equestrian powers, the United States and Europe, in a never before seen transatlantic battle.
For   further   information   please   contact:
Longines International Public Relations
2610 Saint-Imier, Switzerland
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By Press Release